Improve Your Digital Results By Telling A Story!

Don Draper understood the power of Story to capture public attention by creating a “sentimental bond” which would supercharge sales. As Don suggests, we as Digital Marketers must always remember that technology enables connection but does not create connectedness.  Social Media platforms, like the newspapers and magazines of Don’s age, connect us but it is the story and emotions which engage us and get us … Continue reading Improve Your Digital Results By Telling A Story!