Don Draper understood the power of Story to capture public attention by creating a “sentimental bond” which would supercharge sales. As Don suggests, we as Digital Marketers must always remember that technology enables connection but does not create connectedness. Social Media platforms, like the newspapers and magazines of Don’s age, connect us but it is the story and emotions which engage us and get us … Continue reading Improve Your Digital Results By Telling A Story!
As a marketer and businessperson, you seek to create great advertising and social media campaigns that your customers and prospects will eat up like cake, resulting in leads and ultimately, purchases. If you want better results, take some tips from an industry that you might not expect: Bakeries! I know this sounds strange but as a former baker, I can tell you, there are … Continue reading 6 Things Bakers Can Teach You About Marketing
Some things are great for DIY but doing your own Digital Marketing is like building a skyscraper alone... So You Think You Can Do It Yourself? Running a business is no small task and that task is even harder when you have fewer headcount. Whether a solopreneur or a team of 1-5, you know that time is your most valuable resource and you can … Continue reading Why Entrepreneurs and Small Businesses Need a Digital Agency
Want More Leads? Think Like a Fisherman! All businesses need leads and most do not get enough. What separates the successful ones from the rest? I’ll tell you – good lead generation is like being a good fisherman. Have you ever thought about how really good anglers come home with plenty of fish for dinner? What’s their secret? Know your fish Each type of … Continue reading 5 Steps to Better Lead Generation
How to Get More Leads From Your Website Almost every day I'm approached by someone with the exact same question, “How do I generate more leads from my website?” My answer is always the same: “By relentless communication of your Unique Value Proposition.” What is a Unique Value Proposition (UVP)? Your UVP is the essence of your business. It's the thing that only you … Continue reading How to Get More Website Leads