Don Draper understood the power of Story to capture public attention by creating a “sentimental bond” which would supercharge sales. As Don suggests, we as Digital Marketers must always remember that technology enables connection but does not create connectedness. Social Media platforms, like the newspapers and magazines of Don’s age, connect us but it is the story and emotions which engage us and get us … Continue reading Improve Your Digital Results By Telling A Story!
Some things are great for DIY but doing your own Digital Marketing is like building a skyscraper alone... So You Think You Can Do It Yourself? Running a business is no small task and that task is even harder when you have fewer headcount. Whether a solopreneur or a team of 1-5, you know that time is your most valuable resource and you can … Continue reading Why Entrepreneurs and Small Businesses Need a Digital Agency
Want More Leads? Think Like a Fisherman! All businesses need leads and most do not get enough. What separates the successful ones from the rest? I’ll tell you – good lead generation is like being a good fisherman. Have you ever thought about how really good anglers come home with plenty of fish for dinner? What’s their secret? Know your fish Each type of … Continue reading 5 Steps to Better Lead Generation
You Have 10 Seconds To Determine Conversion Rate Get those 10 seconds right and you have a thriving business. Look at the chart taken from a well-established small business website. Fully 54.7% of sessions end after only 10 seconds! How can you improve your odds at converting those 10-second sessions? Understand why customers come to your website. The first step to a better conversion rate … Continue reading Ten Seconds To Conversion Rate Success
How to Get More Leads From Your Website Almost every day I'm approached by someone with the exact same question, “How do I generate more leads from my website?” My answer is always the same: “By relentless communication of your Unique Value Proposition.” What is a Unique Value Proposition (UVP)? Your UVP is the essence of your business. It's the thing that only you … Continue reading How to Get More Website Leads